Are you considering building an email list, but have some doubts about why it is needed? Many bloggers and business owners don’t realize the importance of building an email list when they’re first starting out. However, most people usually change their mind when they see the impact email lists can have when they see someone else’s traffic and revenue.
We will cover the following topics:
What is an email list?
Why building an email list is important?
Social media vs email marketing
What marketing experts are saying about email marketing
What do you need to start building an email list?
How to choose the best email marketing service
How to grow your email list and get more subscribers
Finding new list building strategies and resources
By the end of this article, you should have answers to most of your questions about building an email list.
What is an Email List?
An email list is a special list of names and email addresses of people who gave you permission to send them updates and promotions from your business. You can build your email list inside a marketing software and send bulk email notifications to everyone regarding your blog updates, online store, or other business services.
Why Building an Email List is Important?
According to the DMA (Data & Marketing Association), email marketing on average sees roughly a 4400% return on investment (ROI) for businesses in the USA. According to the DMA, the four most important email marketing metrics (as identified by advertisers) are: CTR, Conversion rate, Open rate, and ROI. … The average email opt-in rate across all verticals is 1.95%. Email marketing is the king of the marketing kingdom with a 4400% ROI and $44 for every $1 spent., according to a study by Campaign Monitor. December , 2018.
Because email subscribers joined your email list from your website and verified their identity by clicking on a link (double-optin), they are extremely interested in what you have to offer. Therefore, they are more likely to convert into paying customers.
In our business, email list gets 10 times higher conversions than social media campaigns.
This makes sense if you think about the reasons that make email an incredibly powerful communication channel:
Email is Personal
Email allows you to land into a user’s inbox. There is no ranking system limiting your reach. It is very direct and personal.
Email is Purposeful
To get updates from you, a user fills out a form to signup for your email list and confirm their email address. Someone doing this much work is obviously interested in hearing from you, and they are much more receptive to your message.
Email is Targeted
As we mentioned earlier, the user has already shown interest in your product or content. Since you already know what they like, you can deliver them highly relevant offers to get better results. This is called segmentation, and we will cover that later in the article.
You Own Your Email List
You do not own Facebook, Twitter, or Google. Your social media campaigns and SEO efforts can go to waste when these platforms change their policies. On the other hand, you own your email list, and it is not influenced by decisions of other businesses.
Email is One-on-One
People read email in the privacy of their inbox. The message is not on a public timeline or newsfeed. They can ask you questions directly in private with confidence. This helps build trust and connection.
More People Use Email Several Times a Day
You may have heard that Facebook has 1.4 billion and Twitter has 100 million daily active users. What you have may not have heard, is the number of people using Email every day.
Every internet user has at least one email account. A recent research conducted by Radicati found out that there 3.8 billion active email accounts. That’s half the population of Earth.
This is precisely why every smart business in the world has an email list.
Big name brands learned this lesson a long time ago, and that’s why they spend thousands of dollars on social media campaigns to get people to sign up for their email lists.
They understand that email marketing is the best long-term investment with a much higher return because people will continue to get their message at a very low cost for a longer period of time.
Social Media vs Email Marketing
Now you’re probably thinking, wait a minute. What about social media?
In fact, we have been asked several times isn’t email marketing kind of dead with social media taking over everything?
The best way to answer this question is to look at the information Twitter and Facebook ask you before you create an account:
That’s an easy one so you probably guessed it… they want an email address.
These companies know that emails are the most direct and reliable way of getting in touch with their customers.
Even if you sign up using your phone number, they will keep asking for your email address to help you find friends, for password recovery options, and most importantly to send you targeted email messages.
All these emails are from big social media platforms, so they can engage you with the content on their platform and get you to visit their app or website again.
All social media platforms are building an email list because they are smart business owners. This helps their valuation when selling their business.
While social media is a great way to reach your audience, it’s important to keep in perspective the timely nature of social media platforms.
They come and go.
Not too long ago we had MySpace, FriendFeed, Google Buzz, Plurk and countless others. Most of them are either dead now or irrelevant.
Today we have Facebook and Twitter that are prominent, but not everyone enjoys these platforms. Some people prefer Instagram, Pinterest, WhatsApp, Snapchat, LinkedIn, etc.
Basically, your users are all over the place on different platforms. But studies show that at least 91% of consumers check their email daily.
We are not saying that social media is not important. It is, and you should explore every opportunity to reach your audience.
However, you should spend more time and effort into something that guarantees higher results.
What You Need to Start Building an Email List?
By now, you know why building an email list is so important, and why ignoring it can be a HUGE mistake.
So, let’s take a look at what you need to start building your email list.
Three things You Need to Build an Email List:
A website or blog.
An email marketing service.
High-converting opt-in forms
All three of these are easy to set up, and none of them require programming or design skills.
Choosing the Best Email Marketing Service
I recommend using a professional email marketing service right from the beginning.
Yes, they cost a little bit of money, but they are an investment in your business which pays huge returns.
The benefit of professional email marketing services are:
- You can send private mass emails to your subscribers.
- You can see subscriber activity and group your subscribers based on actions they take.
- You can run A/B split tests to see which email subject line, content, and offers work best with your subscribers.
- With reporting tools, you can see which country you have the most subscribers from. You can adjust your time zone preferences and send emails at the right time.
- Last, and the most important, you can see the email addresses of all your subscribers.
There are hundreds of professional email marketing services available. To make it easy for you, I have compiled a small list of the top email marketing services based on ease of use, cost-effectiveness, features, and performance. (See List Below)
Once you have signed up with an email marketing service, the next step is to add opt-in forms to your website to allow your users to subscribe.
Growing Your Email List and Getting More Subscribers
Did you know that more than 70% of visitors abandoning your website will never return? It’s true, just look in your Google Analytics and look at the percentage of new verses returning visitors.
That’s why you need to convert every website visitor into an email subscriber before they leave, so you can send them relevant messages to bring them back.
An average internet user spends just a few seconds looking at a website. This gives you very little time to engage them. If your email sign up forms are not noticeable, then users will leave without ever subscribing to your website.
The biggest mistake that I see beginners making is not strategically placing high-converting opt-in forms on their sites.
Some WordPress themes come with built-in sidebar widgets, but they don’t convert as well.
Your email marketing service should also provide you with codes to embed in your theme and most come with tutorials to help with building and placing them on your website.